Virtual Real Estate – Blueprint

Are you ready to become a Virtual Real Estate Owner? Have you read the preceding articles in this series Virtual Real Estate – Buy or Build? and Cash in the Virtual Attic? By following the Virtual Real Estate Blueprint, you’ll guarantee yourself a much better chance of success.

Ignore this blueprint at your own risk. Imagine you’re climbing a staircase and each step has a task for you to accomplish before you continue to the next and finally make it to the top marked “Proud New Home Page Owner.” Remember, you are spending your own money on this venture, so perform your due diligence to minimize your risk. What sort of due diligence research? Read on to find out.

Step 01: Plan

What is your plan? You need to have a solid business plan in place before you ever buy your first website. Think these questions through. Where do you see this site a week from now? 3 months from now? 6 months from now? Are you planning on flipping this site, or do you want to keep it as a long-term asset? Your answers to these questions will help guide you toward buying the right Virtual Real Estate and show you how best to market your websites to maximize revenue.

Step 02: Seller

Have they sold sites in the past? What can you find out about them on Google, LinkedIn, Facebook, etc.? If they have sold a site before, what is their feedback score? Do they appear to go the extra mile? Do you feel they will be helpful in the transaction process?

Step 03: Domain

What is the validity of the domain? Does it have page ranking? Who is the site listed to? Will you receive all rights to the name along with the site?

Step 04: Revenue

How much revenue is generated? Is the seller willing to provide valid evidence to back up their revenue claims? When you see the books, make sure you see how much is going out vs. how much is coming in. How can you increase revenue and minimize risk? How hard will it be to redirect the cash flow?

Step 05: Content

Be sure to check out your competition! How does their content compare to yours? Make sure your content passes Copyscape and other plagiarism tests that are available, many free, on the web.

Step 06: SEO

What are the incoming links doing for you? What are your current and potential rankings? Are there any backlinks? What is your SERP (Search Engine Results Page) competition, and what can you do to optimize your pages?

Step 07: Traffic

Is the seller claiming any traffic to the site? Is it real, unique visitor traffic, or merely hits to artificially boost Alexa ranking? Are there certain days or times when you get more or less traffic? Where is the traffic coming from? If there is traffic, what is the conversion rate? Do you already have a plan for improving this?

Step 08: Price

What is the price of the site? Is it a good value? Always negotiate and prepare by learning everything you can about the seller. Know what you want out of the deal, what you’re willing to accept, and what concessions you’re willing to make. Most of all, remain open to alternative solutions and work together toward mutual benefits.

Step 09: Transaction

How do you think the transaction should go? It’s always wise to consult an attorney. Better to pay a little now than what it will cost you in transaction or contract issues. Make sure you write everything down and your attorney approves all documents.

Step 10: Contract

The transaction brings us to the last step which is the contract. Is this contract fair to both sides? Again, it is an excellent idea to hire an attorney since you, or the seller, may unintentionally slant the contract. Later on, this could lead one party or the other to claim damages. Leave the legal work to the experts and focus on what you do well–buying, developing, and selling Virtual Real Estate.

This is merely a quick overview of the ten-step Virtual Real Estate Blueprint. The next ten articles will each include a checklist, one for each of the preceding steps, starting with your plan.

*Originally published on WorldStart March 25, 2010

Cash in the Virtual Attic

In Virtual Real Estate – Buy or Build?, you learned why it’s such a good idea to purchase a website already up and running. You have made a wise decision. Now all you have to do is raise enough money to buy your first piece of Virtual Real Estate. But wait, doesn’t it take money to make money? Not if you already own your own website. No website? No problem. Yes, you can even convert Facebook, MySpace, or any of the other free sites into a small affiliate site. In this article, we will explore many ways to uncover hidden cash in your virtual attic. You’ll discover how to do this through marketing, monetizing, and other forms of strategic leverage.

Since history repeats itself, we must first learn from those strategies that may have worked in the past. Keyword stuffing, duplicate content, and article spinning may have been good in the past but could now get you banned.

Here are some good ideas for ways to generate hidden site revenue:

Creating and Submitting Articles

Since there is already so much information on the Web, you need to be creative. You could also hire a Ghostwriter to write unique and useful articles for your target audience. Make sure your articles are true, eye-catching, and engaging. Why? You’ll need to captivate your visitors within the first 3 seconds before they click to the next site.

Blogging

Blog daily and make your content unique. The same goes if you are posting to a newsgroup. You can do this yourself, but may need to spend your time on other activities. Hiring a Blogger will free your time and allow you to do what you do well.

Affiliate Marketing

This is a marketing practice in which you reward someone whenever they bring a customer to your website. For example, you may reward an affiliate marketer with either points or cash when their lead buys from your site. This is pricey but can earn you a high return for your investment.

Link Baiting

This requires creativity to make the content on your website interesting enough for your visitor to click a link. Here, the “link bait” is any content or resource of value to your visitor. It’s strategically placed on your website and meant to elicit their click through. It also acts as their endorsement of your website’s credibility.

Link Building

This is very time-consuming since you must find quality sites similar to yours and ask for links. However, since this is the basis of “Organic SEO”, it’s an excellent opportunity to hire someone. Once found, you can offer them something in trade, like a guest blog spot, for their link.

Pay-Per-Click Advertising

A few years ago this was very popular but has lost much of its appeal in recent years. Since this too is a relatively pricey option, make sure you do your homework before you choose a pay-per-click program. Also, remain open to other methods, such as pay-per-sale programs, that lower your risk even further.

A more modern method of attracting customers is to give something away for FREE–also known as VM (Viral Marketing). One of the greatest sayings in business is “Under Promise and Over Deliver”. Offer your visitors valuable content or services for free to build your credibility and win their trust. They will pass your information along to everyone else until you end up with your own automated sales force.

Why is this so helpful? You may need to expose your prospect to your offer an average of seven times before you make a sale. Each time you give a visitor unique and useful free content you build rapport. But remember, more important than the fast buck is the repeat customer. A loyal customer’s needs, if served properly, are endless.

These are only a few of the many ways to uncover hidden site revenue. However, they should be enough to get you started. Now that you have a little money, you need to learn how to buy your first website

*Originally published on WorldStart March 18, 2010

Virtual Real Estate – Buy or Build?

Have you considered building or buying a website for profit? As most people know, it’s much easier to start with a foundation than from scratch. If you’re not a baker, how much easier is it to buy a plain sheet cake to place your design? Outsourcing works for Virtual Real Estate, too.

Be the bank, not the banker. If you want to become a successful business owner, you have more important things to do than design or write content. You must know your strengths and surround yourself with experts to compensate for your weaknesses. Remember, it’s not what you know but who you know.

There are so many “non-producing” established websites that are just ripe for the picking. Virtual Real Estate gives you the opportunity to turn an underused website into a site with growth potential. If you follow this blueprint, you should be able to receive a good return on your investment with minimal risk.

Other People’s Time

Why buy instead of doing it your way–OPT (Other People’s Time). Someone else already does much of the hard work. When you purchase an already built website, you don’t have to do any of the designing or coding. You already have your target audience picked out and you may only need a good flow of unique visitors to generate a profit. Your only job now is to do what you do well, bring the right people together to attract your buyers.

Since you can’t be an expert in every field, learn a little about every aspect and hire experts in each area. For example, if you buy a PLR (Private Label Rights) website with duplicate content, hire a ghostwriter. Then hire someone else to market your website. Remember, the secret is in the system. Hire the right people and the cash will flow.

Several websites that are not being used properly may already have unique visitors. Perhaps the marketing is missing your target audience by as little as three feet from “gold”–consistent traffic in net speak. This is where you can come in and use your talents. Open the floodgates by finding the source of those visitors and why they are coming to you. They may come from social media sites such as Facebook, Twitter, and LinkedIn or from past marketing campaigns. Search engines like Google, Bing, and even the Wayback Machine may offer some indications.

Plan Before You Buy

Make your investment wisely. Check the numbers. See if the website already has existing revenue and is making a profit. It is far easier in business to make a successful business more successful than to start an uphill battle from a losing position. The website may already have a customer base and a list of those loyal customers. Make sure when you are purchasing the website you are also purchasing exclusive rights to the customer list. This will return your investment many times over in the form of both big dividends and far less effort.

Remember, you make a profit when you buy your property, not when you sell it, so have a plan and the right people lined up before making your purchase. All good business owners realize, when you purchase a new business, you need to complete a competitive analysis. Look at the pros and cons of purchasing an existing website versus one built from scratch.

Is It Really worth the Price

If you create a site from scratch, you must hire a web designer, decide what type of product selection you want to offer, and still have to generate traffic yourself. Purchasing a “non-producing” website is a much better way to invest your money. The website is already up and running. Your only job is to turn it around and have it go from a “non-producing” site to a “top-producing” site.

Time is money! To maximize your profit and minimize your chance of loss, purchase an existing website. While you may first believe the upfront cost is higher, once you factor in all the significant expenses in creating a website, you will see the established website is a much better prospect. The chance for significant revenue and growth potential is also much higher with an established website.

The only concern now is how to buy your first website.

*Originally published on WorldStart March 10, 2010

Forever 21 Application and Careers

Forever 21 is an international chain of high-end retail stores that specialize in fashion for teens and young adults. Founded in Los Angeles, California, in 1984, it now manages 480 stores around the world. With around 30,000 employees worldwide, it achieved sales of over $3.4 billion in 2012.

Forever 21 Job Application Online

Those who want to submit their Forever 21 application can apply online through their career web page: http://www.forever21.com/Careers. After submitting a Forever 21 application online, the applicant will have to wait for the company to get in touch with them through their contact information. Besides the application for Forever 21, the Careers page also gives valuable advice for prospective applicants.

The company is in continuous search of new employees who share the same philosophies and fashion sense as the store. As the company is in continuous expansion, with new stores being launched almost every six months, entry-level positions for store operations are almost always open. For those interested in a career in a high-end retail chain, they can submit their Forever 21 job application.

Forever 21 Careers And Income

Starting from entry-level positions can lead to successful Forever 21 careers with advancement to management positions. The company promotes from within their ranks of store personnel. In addition, Forever 21 is always looking out for new talent. Currently, it opens a new store every six months. This means there are always new openings for all levels of store staff, including supervisors and managers.

Forever 21 Assistant Managers earn $30,000 to $40,000 annually, while Store Managers earn $45,000 to $55,000 annually. Eligible employees also get bonuses and profit-sharing. Depending on the individual’s package and the franchise owner, employees may also have commissions on sales. The actual salary depends on the store location and employee work experience.

Like other retail chains, corporate headquarters jobs are to support the sales functions at the stores. Jobs at corporate headquarters include IT, architectural/store design, inventory, sales and marketing, public relations, inventory controls, logistics and merchandising, HR, accounting and other administrative functions. Forever 21’s salary rates compare favorably with the rest of the fashion retail industry.

Prospective applicants to managerial positions or for jobs at headquarters and regional offices can fill up the Forever 21 application form online.

Apply At Forever21 – Basic Advice

Before filling up the Forever 21 job application form, it is best if the applicant researches the company, its employees, and its customers. They expect those who seek employment at Forever 21 to have an appreciation and knowledge of fashion. Although not everyone has a keen fashion sense, it would be an advantage once they accept the applicant into a store job. The store focuses on a core market of teens and young adults, and the store’s inventory reflects the dynamics of this age group. The typical Forever 21 customer is very loyal to the brand and looks forward to the store’s fashion trends.

Store employees expect a high turnover of merchandise, styles, and inventory. They design their clothes predominantly for the younger set. Store employees should have good people skills as they would be in contact with Forever 21 customers.

Besides being knowledgeable in fashion, they also expect store associates to communicate on the same level as their customers. Our customers regard Forever 21 as a high-end fashion retailer; it has made its mark as a laid-back store where the staff knows about current fashion among young adults. This includes stock knowledge about clothes, accessories, and textiles.

Forever 21 has maintained its own sense of style. It is distinctive and classy, evoking images of young adults and teens. It has also become an alternative destination for petite-sized women of all ages. It has maintained its sense of being fashionable without being much too forward. Forever 21 has created a niche market which a lot of competitors have been trying to emulate.

It is important for applicants to impress the interviewer with knowledge of the company and its products. It is also important to convey the applicant’s enthusiasm and motivation to work for Forever 21. All things being equal, a highly motivated individual would have a better chance at getting hired.

Like most other application processes, the Forever 21 application process includes an interview. Here, there are often batches of 10 to 15 applicants interviewed at once. The questions asked are fairly standard, and most other companies use the same approach and the same questions. These include questions about personal challenges, job experiences, and personal goals. While there are no wrong answers, truthful and confident applicants often fare better than others.

Apply At Forever21 – Advanced Tips

The Forever 21 application process follows the standard application process of most companies. Forever 21 asks the applicant to fill in an application form, or they apply by filling in the Forever 21 online application. After an initial assessment, Forever 21 gives the applicants aptitude examinations and evaluations, followed by group, individual, or panel interviews.

Forever 21 conducts group interviews as an open discussion. They encourage the participants to answer questions and take part. Forever 21 then assesses them accordingly. With the aim of the interviewer to assess the candidates, there is necessarily some comparison with the other candidates. It is up to the candidate to show motivation, trainability, aptitude, people skills, and being an all-around personable applicant. Being knowledgeable about the industry, fashion trends, clothing and textiles, and about Forever 21 would be a good help during the interviews.

The group interviews bring out the character of the candidate. Other personality traits such as being helpful, able to explain something clearly, and the ability to use charm in certain situations are little touches that would get the attention of the interviewer. The overall interaction with the rest of the group would also stand out in memory when it comes time to evaluate the group interview. Usually, in group interviews, it is a matter of showing the greatest potential among all the other candidates that would help in getting the job. The applicant has to be wary, however, of being too pushy or being a know-it-all to the detriment of the group, as being abrasive would not help score high marks.

It would help to break the ice if the applicant were to discuss clothes, specifically, what types of clothes an individual wears. Off tangent, the discussion can also go towards what customers are wearing, and whether this is the same style Forever 21 would be pursuing. In the world of fashion, the only constant is change. Forever 21, as a fashion retailer, recognizes they must be able to fulfill their clients’ requirements for new fashion. In this sense, Forever 21 has maintained its leadership by bringing fashion to its young customers, without alienating older patrons.

The Forever 21 style is almost conservative considering it targets a young demographic. Please note, although the styles are trendy, they also tread a thin line between teeny-bopper and dated. The conservative approach to Forever 21 design is wholly the decision of its founder. This is not a place for punk, emo, or any rebellious undertones. The brightly lit displays belie a clean-cut image which fits well with the younger market. Forever 21 applicants have to keep in mind the fashion is for a certain age group, and it also attracts older customers. Getting them to buy a certain fashion takes some work in understanding what the customer really wants and needs. Forever 21 looks out for applicants on their toes and able to see these opportunities.

The Forever 21 employment application process itself reflects the company culture; however, to provide the best service for its customers, it is also an effective screening process.

Forever21 Benefits

As part of its commitment to giving its employees competitive pay, Forever 21 also offers a comprehensive list of perks and benefits. Forever 21 offers a flexible work schedule, opportunities for paid training, career growth opportunities, and discounts on Forever 21 merchandise. They also have a casual dress code.

Besides the above-average pay scale, qualified full-time employees receive other financial options in their employee benefits package. Other benefits include health benefits, life insurance, and disability benefit coverage and financial planning help. Other health benefits include paid vacation time off, holiday pay, and sick leaves. Financial planning help includes 401(K) retirement plan and profit-sharing with bonus incentives for eligible employees. The health care coverage often includes vision, dental, and medical insurance.

Because many stores are franchises, Forever 21 does not standardize their benefits packages for all employees. Franchise store employees may have a set of packages different from employees of company-owned stores. In addition, because of eligibility requirements, only qualified employees earn some perks and packages. Variations in local and state laws and regulations also result in differences in benefits packages between stores.

Things To Know About Forever21

Do Won Chang and his wife Jin Sook Chang, South Korean immigrants who wanted to establish a store to sell Korean fashion to the Los Angeles Korean community, founded Forever 21. In 30 years, it has grown to a chain of 480 stores on three continents. They achieved this with no mergers or acquisitions of competing chains or like stores. The popularity of the product line soon resulted in a growing number of stores.

The resulting popularity of the merchandise and the store’s marketing style has also made it popular abroad. The allure of a young market has made the company grow through the strength of its franchises.

Forever 21 first began under the name Fashion 21 before it became a chain of stores. The Fashion 21 name is still in use in the first store’s signage. Most of the early stores were standalone shops. Now, however, Forever 21 targets malls for their new store locations. This is a trend which is happening with other branches abroad.

Adding fuel for growth are franchise stores. Most Forever 21 stores overseas are franchises. Although primarily a store for young women, teen girls and young men, the Forever 21 group of companies also cater to other demographics. It is interesting to note although the company started out marketing Korean fashion to the Korean community in Los Angeles; it has localized its approach to a more culturally diverse market. No longer heavily dependent on Korean fashion trends, the retail chain maintains a distinctive design which appeals to a young target market. It has carved a niche which is truly Forever 21.

Even with its franchises, the store maintains its own distinctive look. This ensures all branches have a common look and feel regardless of their specific location. The target market of teens to young adults may also have contributed to its popularity. The preppy colors and styles help define the younger generation and their choice of clothes. While the store has been catering to the same demographics, loyal customers do not always move on, but bring in their own children who have now become the new or current target market.

Since Forever 21 began in 1984, Korean fashion has gone mainstream, similar to Japanese pop fashion. Today’s Forever 21 merchandise is no longer all from Korea. A survey of Forever 21 stores would show the merchandise has a distinct style unique to the retail chain. At the same time, it has moved from representing Korean fashion and has become a top-notch store with a loyal following.

Forever 21 Careers Page: http://www.forever21.com/Careers

Plug and Play, Unplugged! (For Windows XP or Higher)

“Plug and Play,” I’m sure most of you have heard this before. But for those of you who don’t know what it means, plug and play is a feature that allows a user to add a device and have the computer know it is there without requiring reconfiguration or manual driver installation. A popular example of this is a USB device like your MP3 player.

Let’s say someone gave you a new MP3 player for Christmas, and the box says it’s plug and play. So you expect to plug it into the back of your computer and start transferring songs to it. Now let’s say your computer does not recognize it, what will you do? Let’s defer throwing it against the wall for now and try some basic troubleshooting steps. The three most common ways to troubleshoot for devices like this are:

– Unplug the device and plug it back in.
– Restart your computer (with and without the device).
– See if your previous, similar device still works.

I don’t know about you, but these steps do not seem hard to do. You can always call the technical support hotline, but on holidays? Good luck. If you still feel lucky today, then let’s move on. If the old plug and play MP3 device still works, then it most probably means that your computer has mistaken the new device for the old one. A more formal term is device driver conflict.

So how do we fix this? We need to uninstall the old MP3 device driver and any other drivers that could cause conflict with your new MP3 device. For this, we need the Device Manager. Configuring the Device Manager requires administrator rights. If you don’t have administrator rights, then this may not work. And now for the fun part…

1: Click on “Start” and choose “Run” (Keyboard shortcut is  + R)

2: Type “cmd” (without the quotes) and click OK. A new window will show up, that’s the good old DOS command prompt window.

3: Type in “set devmgr_show_nonpresent_devices=1” (without the quotes) and press the “Enter” key.

Note that nothing will happen except that you will see the command prompt again. That’s ok.

4: Type in “devmgmt.msc” (without the quotes) and press the “Enter” key. Nothing will happen on the command prompt window, but the Device Manager window will appear. Click the X button to close the command prompt window.

5: Click on “View” and choose “Show hidden devices”. This will display previously installed devices not connected to your computer, otherwise known as “ghosted” devices.

Pause, smile, and congratulate yourself. Now, we are about to get serious.

Be careful. You should note that non-loaded devices, drivers, and services are “grayed” out, but that doesn’t mean you should delete all of them. Only remove items you know you don’t need. Also, be careful that you don’t change too many devices, or you might need to re-activate your Windows installation.

Click on the plus (+) signs to expand the device list. Staying with our example, we can safely uninstall the old MP3 device driver and the other ghosted USB device since we don’t need it.

We can also safely uninstall the “ghosted” unknown devices listed under “Universal Serial Bus controllers”.

When you’re done, just click on the X button to close the Device Manager. Restart your computer, and VOILA! Your computer should now recognize the new MP3 device. If it does not, there are now many other factors to consider; we will cover the details of which in several future articles.

Thank you for reading and enjoy your new MP3 device. Happy listening!

* Originally published on WorldStart January 11, 2008.