The resource box at the end of a web article may be as important these days in getting a site noticed as the content quality of the article itself.
Article Resource Boxes Attract Website Visitor Traffic
An article resource box usually contains the author’s name, a brief biography, a description of the sponsoring site, and a link. If a visitor likes what they read, chances are good they will want to find out where the article originated to read more on the topic of interest.
An Eye-Catching Resource Box
Like the article itself, a resource box should be eye-catching to gain a visitor’s attention and interest. The resource box may only take up a small space, but placing the right keywords and content in the resource box may motivate the visitor to click through to your website and buy your product or service.
The benefits are many from your article resource box – how to maximize its use is the secret. The resource box is a key component to driving traffic to your site. Other sites allow articles to be placed on their sites to fill page space. The affiliation with other sites can be mutually beneficial. The sponsoring site can generate traffic, potential customers, when readers click on a link in your resource box.
Keywords Are King
Keywords are the key content for a resource box. Learning about the proper keywords that readers are primarily seeking helps drive visitors. The Internet provides all sorts of tools to identify and determine what keywords and keyword phrases to use.
Make sure, however, that any keywords used are relevant to the site being linked. Do not mislead potential visitors or risk losing credibility. Honesty and integrity entice more readers to visit a site and browse what’s offered. A relevant resource box is but one chance to leave a lasting impression.
Why Resource Box Keywords and Content Attract Website Visitors
The resource box may be the most important paragraph an author writes. Within that small space is the opportunity to maximize creativity and catch a reader’s attention before they move on to another article. The right content could catch their imagination and make a reader take a second look. It is the last chance the writer has to drive traffic to their website.
A boring resource box will never get the job done. But a little imagination may make all the difference in the reader’s decision to click or not to click. Now that you have a way for your readers to click through your articles to your website, it’s time for some tips to make sure your articles are read.
* Originally published on Suite 101 January 24, 2011
