What does Search Engine Optimization have to do with traffic and why is it so important? To give you a brief rundown of what makes traffic so important, we will answer four of what should be your most pressing questions:
- What are the third party numbers?
- Where is the traffic coming from?
- How much funding is necessary for directing traffic?
- What is the amount of traffic available.
We are also going to discuss JV (Joint Venture) partners, along with other affiliates from which you may increase your revenue. Now, straight to the point:
Another aspect you need to consider when buying Virtual Real Estate is the current traffic situation with your intended purchase. The information listed below involves a few considerations you need to address before deciding on the purchase of a website.
What Are the Third Party Numbers?
It’s always helpful to know about the competition and what you will be up against with your new website. There are sites available for checking the number of views per month for a single page, entire website, or even domain such as Alexa. This provides a great visual for seeing just how popular a website is. The number of unique views is also helpful in finding how many new people are being directed to the site. Sites that offer this information usually list the monthly revenue total and the total number of sites linking back.
Note: Sites that don’t make the top 100,000 most visited websites on the internet list may not have much data.
Where Is the Traffic Coming From?
Knowing where the traffic is being directed from, and what percentage from each place, will be helpful in deciding where the target needs to be. For instance, there’s no sense in pooling a bunch of money into trying to direct traffic from a search engine that isn’t contributing that high of a percentage to the website’s traffic. Some may come from Google and the rest from Bing search engines. There may even be other sites directing traffic towards your intended purchase.
How Much Funding Is Necessary for Directing Traffic at the Moment?
You must know the amount of money needed to bring in traffic. If the site requires a massive amount of money for bringing in traffic, then it’s good to know this in advance. Deciding to purchase a site where you don’t know the amount of money needed for bringing in more traffic may end up turning into a lemon.
What Is the Amount of Traffic Available?
Each niche has a certain number of followers. Some niches will bring in many new people regularly, especially if it is becoming more popular with the public. Knowing what the niche is like and if it’s popular or just catching on is crucial. You also want to know if it’s possible to increase the target market. If the website is in a niche that seems to be slowly dying out, then it may not be a wise purchase.
How Many Related Sites Can You Find on the Internet Right Now?
Performing a search for sites that are similar is a great way to find out if the popularity is so slight that it will be hard to bring in traffic. Knowing how many individuals are even interested in similar sites will provide more information on if they will be interested in this site. To bring in higher numbers of traffic, there may need to be a site-targeted marketing campaign set up. This will definitely drive in much more traffic geared towards this site.
What Is the Search Volume for Designated Keyword Phrases?
Learning which keywords most commonly bring in traffic is the best way to decide what changes you must make to the site itself. There are websites, such as Google’s Keyword Planner, that enable you to type in the URL to bring up the keywords for the site connected to the domain. These show the different percentages connected with each keyword and enable you to determine what changes you must make to bring in more hits.
What about JV Partners and Other Affiliates?
Partnering up with other owners of similar websites can increase traffic to both websites–offering the ideal win-win situation. There is often much collaborating going on when running a successful website. Getting traffic rolling in at a steady rate is the common goal of most website owners.
Be sure to estimate how much this will cost before you negotiate the price.
*Originally published on WorldStart May 07, 2010
