Several methods of Internet Advertising have come along, but Internet advertising agencies still offer many affordable small business website owner services.
Website owner/operators, like most small business owners, have enough details to handle and/or value their free time too much to deal with the hassle of advertising their product or service themselves.
Low-cost Internet advertising agencies can be a good way to let someone else handle the detail work in making a product or service known and help a website earn money. There is a wide range of affordable Internet advertising agencies now popping up to meet small business needs. Some of the Internet advertising agencies can be considered “niche” businesses, in that they handle only a specific aspect of online advertising.
Web Design Agencies
The agencies focus solely on building web pages for a website owner/operator. Many offer affordable services designed especially for drumming up business for a website.
Logo Services Agencies
These firms specialize in the production of website logos. Hundreds of pre-designed logos are available for purchase, can be customized to complement a website owner/operator’s design, and can be a cost-effective way to develop a company logo.
Copywriting Agencies
These agencies serve as adjuncts to SEO (Search Engine Optimization) efforts. Copywriting agencies can provide quality content specifically targeting the attention of the market a website owner/operator intends to reach, especially through the use of keywords and keyword phrases. Freelancers, who offer similar services, can be even more cost-effective and are often found through their own websites.
Search Engine Optimization (SEO) Agencies
These agencies are data-driven: constantly analyzing and modifying websites to achieve the highest possible ranking in search engine results. These companies can improve a website design and/or content to attract more traffic.
Some SEO-related agencies also offer link-building to better benefit a web-based business. Many such “e-marketing” agencies actually offer a combination of all of these services and go by the name of Internet Marketing Consultants.
Domain Registration Agencies
A web-based business’s name on the Internet is the focus of these agencies, which range from small local firms to nationwide businesses. The largest and most reputable, of course, are the most expensive. Some offer a full range of web-based services—from registering a domain name to hosting a website.
As competition increases in this arena, some Internet advertising agencies are expanding their array of services and offering package deals. They operate in a similar fashion to a provider that offers discounts for “bundled” services, such as Internet, cable, and phone together, or auto, life, and homeowners insurance as a reduced-rate package.
Be mindful, though, buying ad services is like buying any other product, especially big-ticket items; you should always do your due diligence to sort through the inexpensive vs. costly Internet Ad Methods and know the difference between low-cost ads and Internet scams.
* Originally published on Suite 101 October 08, 2010
